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Are Target-Date Funds A Good Way To Invest?

The percentage of 401(k) plans that offer target-date funds increased from 57% in 2006 to about 75% last year, with 39% of participants actively invested in the funds, according to a study by the Employee Benefit Research Institute and the Investment Company Institute. A target-date fund is a fund...



Is Crowdfunding a Good Way to Invest in Startups?

Crowdfunding (also known as crowd financing) describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.  Originally used to support microfinance, non-profit organizations, and aspiring artists, crowdfunding became a source of funding for new...



Some Tax Tips for Dealing with the Fiscal Cliff

If the President and Congress do not act before the end of the year, the Bush-era income tax cuts will expire along with the December 2010 transfer tax increases (estate, gift, and generation-skipping transfer taxes). Here is a list of some of the key changes and some consequent...




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Palo Alto, CA 94303

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Cognizant Wealth Advisors is a registered investment adviser offering advisory services in the State of California and in other jurisdictions where exempted.