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Sudden Wealth – Blessing or Curse?

Now that the Powerball lottery has arrived in California, I thought it would be good to talk about the impact of unexpected or sudden wealth on one’s life.  We’ve all probably dreamed at one time or another about how fantastic our lives would become if we could only win...



How to (Legally) Maximize Your Social Security Benefits

The Social Security Administration gives retirees the option of collecting social security (SS) benefits as early as age 62. But they offer a much higher monthly benefit if you choose instead to delay collecting benefits until age 70. How much more? According to Elaine Floyd of Horsesmouth, LLC, a...



A New Metric to Aid Mutual Fund Selection

One of the most widely debated investment approaches among financial planners involves active versus passive management, especially when investing in stocks.  Indeed, this debate has taken on many of the attributes of a holy war.  Those supporting passive investing argue that the odds of any individual investor putting together...



Buying a Mutual Fund? Which Class is Right for You?

If you’re like many investors, you like the diversification and perhaps the active management that many mutual funds offer. And there are lots of resources available for you to identify, compare, and choose funds in which to invest. Let’s say you’ve decided to put some of your money into...




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2225 E. Bayshore Road
Suite 200
Palo Alto, CA 94303

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Cognizant Wealth Advisors is a registered investment adviser offering advisory services in the State of California and in other jurisdictions where exempted.