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Should You Increase Equity Allocation in Retirement?

Conventional wisdom has it that young investors should allocate a large portion of their savings to stocks – a high return, high risk asset class – when they first start investing their savings, and then slowly reduce their stock allocation as they approach and then surpass retirement age.  By...



Five End-of-Year Tax Tips

Since we’re approaching the end of another fiscal year, this is a good time to start developing your tax strategies.  Here are five tips to consider. Try to avoid selling investments that you have held for less than one year.  The gains on such investments are taxed at the...



The Time to Plan Is When It’s Not Needed

I received a call last year from a woman who’d sounded desperate.  “I was just offered an early-retirement package from my company,” she’d said, the words rushed from anxiety, “and I’ve got two weeks to make a decision.  Can you help me?”  I had groaned inwardly, imagining the late...



Which Are Better: Mutual Funds or ETFs?

You’re probably familiar with mutual funds. They are arguably the most common type of investment choice for 401(k) and other retirement accounts. Exchange Traded Funds (ETFs), by contrast, have only been around since the early 1990s, and have not yet found their way into very many retirement plan menus....




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2225 E. Bayshore Road
Suite 200
Palo Alto, CA 94303

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Cognizant Wealth Advisors is a registered investment adviser offering advisory services in the State of California and in other jurisdictions where exempted.