Call Us: (650) 209-4062
All S&P 500 Indices Are Not the Same

Have you ever wondered how Standard & Poor’s selects the companies whose stocks go into the S&P 500 index?  They utilize a methodology called capitalization weighting (cap weighting for short), in which inclusion is based on a company’s market capitalization.  That’s a fancy term for how much investors value...



Do You Need an Investment Policy Statement?

Yes, you do. How’s that for a succinct answer? But in case you don’t know what an Investment Policy Statement (IPS) is, or how it’s utilized, here’s a brief explanation. An IPS is a written document that basically describes how an investor’s money is to be managed/invested. Every publicly-traded...



Better to Keep Assets In Your Estate When You Die?

If you’re a high net worth individual or family, chances are your estate planning strategy has focused on finding ways to exclude assets from your estate in order to minimize estate transfer taxes after you pass away. Gifting low-basis property while alive together with the use of bypass trusts...



Roth Conversions Take Off

Richard Rubin and Margaret Collins at Bloomberg News recently reported that conversions from traditional IRAs to Roth IRAs increased more than nine times in 2010, according to the Internal Revenue Service.  Taxpayers converted $64.8 billion in 2010, as compared to $6.8 billion in 2009. This was the first year...




Visit Us

Cognizant Wealth Advisors
2225 E. Bayshore Road
Suite 200
Palo Alto, CA 94303

Contact Us
© 2018 Cognizant Wealth Advisors

Cognizant Wealth Advisors is a registered investment adviser offering advisory services in the State of California and in other jurisdictions where exempted.