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Can Popularity Impact Investment Returns?

It’s well understood that investment risk and returns go together.  Simply put, investors expect a premium, generally in the form of a higher return, for investing in higher-risk securities, where risk is quantified as return variability or volatility. This explains why over time stocks outperform bonds and why the...



Do Stop-Losses Reduce Investment Risk?

Stocks are among the most volatile of the many types of publicly-traded investments available to the public.  Whether you invest in stocks directly or through mutual funds or exchange-traded funds (ETFs), you might feel more comfortable with your investments if you knew you could limit your losses in case...



Where To Get Cash After A Layoff?

If you lose your job due to a layoff, the first thing you generally do is to start cutting expenses while searching for the next one.  But if you’re in your late 50s or early 60s, your prospects may be considerably more limited.  Although it’s illegal for employers to...




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2225 E. Bayshore Road
Suite 200
Palo Alto, CA 94303

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Cognizant Wealth Advisors is a registered investment adviser offering advisory services in the State of California and in other jurisdictions where exempted.