Call Us: (650) 209-4062
An Ounce Of Prevention Is Worth a Pound Of Cure

One of Benjamin Franklin’s well-known aphorisms is, “An ounce of prevention is worth a pound of cure.” Could this apply to the world of investing as well?  Yes, as it turns out. I’ve written before on the topic of volatility drag (see which causes an investment whose return...

Don’t Believe Everything You Believe

Amongst all the various cognitive biases that cause human beings to think and act irrationally, one of the more insidious ones is known as confirmation bias. Simply put, it means we tend to favor information that supports previously existing beliefs, and tend to reject anything that does not.  How...

Definitive Stock Predictions for 2016!

Happy New Year! Now that the dust has settled on 2015, it’s time to enjoy the flood of predictions coming from well-known (and not so well-known) experts on stock market performance for 2016.  I did a quick scan and came up with the following: Julian Emanuel, a strategist at...

Visit Us

Cognizant Wealth Advisors
2225 E. Bayshore Road
Suite 200
Palo Alto, CA 94303

Contact Us
© 2018 Cognizant Wealth Advisors

Cognizant Wealth Advisors is a registered investment adviser offering advisory services in the State of California and in other jurisdictions where exempted.