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Which Is Better: Bad Advice or No Advice?

Did you know that there are two different standards for investment advice depending on who provides it?  Advisors (or salespeople) at  brokerage or insurance companies are legally allowed to recommend an investment that may cost you more than alternative investments (thus providing them with more income) and that may...



Understand The Data You Use for Investing (Part 2)

In my last post I demonstrated the importance of understanding how data is presented when comparing the performance of different investments.  When utilizing a cumulative performance chart, the key takeaway was that the starting point has a significant impact on the perceived results.  In our example, we compared the...



Understand The Data You Use for Investing (Part 1)

I was having a discussion the other day with someone about investing in international equities.  Her belief was that international stocks have significantly underperformed U.S. stocks for a long time, and therefore she did not see any value in adding them to her portfolio.  As proof, she cited the...




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Palo Alto, CA 94303

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Cognizant Wealth Advisors is a registered investment adviser offering advisory services in the State of California and in other jurisdictions where exempted.