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Investment Keywords To Watch Out For

What prompted the writing of this post was a radio commercial I heard the other morning while commuting to work.  It was from some real estate firm that promised to teach me how to buy, hold, and sell properties with no money down and no risk.  Imagine that: no...

More Financial Protection For Seniors

Since 2005 the population of individuals aged 65 and over in the U.S. increased from 36 million to over 50 million.  It’s expected to double to nearly 100 million by 2060.  When you take into account the fact that these seniors own over 75% of all financial assets (according...

How To Delay Age-Related Cognitive Decline

I’ve written before on the subject of cognitive decline.  Prior research has indicated that (1) it increases with age and (2) you won’t know that it’s occurring (see At Some Point You Need To Stop Investing). A recent British study on retired civil servants concluded that there are some...

Some Thoughts About Monday’s Market Drop

The media reported that the Dow’s plunge of 1100 points on Monday was the biggest point drop in history. While that sounds scary, keep in mind that media reports are intended to be dramatic.  Put in broader perspective, the percentage drop (which is the more important measure) was 4.6%. ...

What’s In Your IRA?

Pardon me for paraphrasing a catch phrase from a ubiquitously marketed credit card.  But were you aware that you actually have a lot of flexibility in terms of the investments you can choose to put into an IRA?  Besides stocks, bonds, mutual funds, and ETFs, you can invest in...

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Palo Alto, CA 94303

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Cognizant Wealth Advisors is a registered investment adviser offering advisory services in the State of California and in other jurisdictions where exempted.